Mad & Wild

Mad & Wild logo was a long term project I recently finished working on. Mad & Wild are two young DJ's from  Düsseldorf creating club music. I was suggested to them by my college friend. It was a very challenging project as the logo they wanted is not something I am used to work on. It took a lot of different attempts and approaches, that are shown below, but eventually I created designs (above) we both were happy with.

Last stage before producing the final piece: backgrounds selection

The designs below are arranged from the oldest ones at the very bottom of the post to the ones prior to the final pieces.

My original idea was based around the Tasmanian Devil, being a wild creature, also depicted as mad in cartoons. As my clients preferred something more simple I started fonts and different shapes and backgrounds.

First idea: Tasmanian Devils